When most people hear the word blockchain, they tend to think of Bitcoin, the decentralized virtual currency that has risen in value exponentially over the past few years. While blockchain technology is best known for supporting virtual payments and other financial applications, other uses are rapidly being developed across every sector of the economy, and fashion figures are beginning to discover that the possibilities presented by blockchain could serve to addressing some of the industry’s most pressing issues – from supply chain mismanagement to counterfeiting.