When starting a new business, founders are usually busy working on a million things at once, and dealing with legal documents is not the most exciting item on the to-do list. However, a startup’s intellectual property is typically its most important and valuable asset, and founders should take steps early on to protect it. A quick way to organize the strategy around your startup’s intellectual property is to make a checklist of all of your initial intellectual property considerations. This will help you keep track of each item as you deal with them. Examples of concerns that can go on this checklist include branding, trade marks, patents, trade secrets, copyrights, confidentiality, invention assignments, user-generated content, data privacy, consumer protections, etc.