Submitted by editor on Mon, 12/03/2018 - 11:29

The purchase of a designer handbag is satisfying, despite being among the most expensive items on the shopping lists of many women. High fashion goods are a billion-dollar market, and this is the reason why fashion houses value their brand equity. It is due to this brand recognition and equity that the fashion houses develop a bond with their customers. As such, considerable resources are invested in protecting the names and brands through trademark registrations.
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