Submitted by editor on Mon, 05/03/2018 - 10:27

OfficeMax has been sporting its friendly and colorful rubber band ball brand signal on billboard advertising and delivery trucks for some time, but yesterday is the first time I’ve noticed prominent static use of the bouncy rubber band ball as a non-verbal logo on storefront signage positioned next to the OfficeMax brand name.

OfficeMax has registered a colorless version of the rubber band ball symbol that appears to match the exact layering of the rubber bands appearing in the static logo, and the description of the mark appears to enjoy enormous breadth (“the mark consists of a ball formed of a plurality of rubber bands”):

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