Submitted by editor on Mon, 09/04/2018 - 10:43
http://hafmunchies.com/index.php/product/early-bird-registration-haf-munchies/

Hasbro’s application to register the smell of its Play-Doh for "toy modeling compounds". The application was ripe for a functionality refusal, but a refusal on the ground of a lack of acquired distinctiveness seemed like a certainty.

An Office Action issued on May 26th, 2017, refusing the application on the ground of a lack of acquired distinctiveness. The Office Action also included a number of Requests for Information to determine whether a functionality should issue, too.

To read the whole article please see the link below:
https://www.duetsblog.com/2018/03/articles/non-traditional-trademarks/th...